To give us a taste of things to come, we got to sample a prototype version last month in Oman. So the DBX has to be not just good but great, if it is to resurrect the ailing company. ![]() Porsche invented the super-SUV segment and has been at it for 16 years now, and even Ferrari is finally thinking SUV – something which, not too long ago, was unthinkable in Maranello. But, in the car business, there’s no such thing as a free lunch, especially when you’ve got formidable rivals with their large grilles open to gobble-up a large share of the very lucrative super-SUV market. Given the unabated global demand for SUVs and the juicy profits they deliver, the DBX is a tantalizing meal ticket for a company hungry for cash to expand its business. This is the car that could pull Aston out of the abyss into which the company’s share price has fallen by 60 percent – in the midst of a very difficult global car market and the never-ending Brexit imbroglio. In fact, the DBX is the great white hope charged with reviving Aston Martin’s fortunes. ![]() ![]() The British sportscar-maker hopes to sell more than 4,000 DBXs a year and boost total Aston sales past the magical 10,000 mark. Yes, the DBX is late to the party but it will unlock a new and broader customer base. How does one begin to describe the significance of the Aston Martin DBX? Yes, it is the first SUV from the iconic brand in its 106-year existence, and when it goes on sale here in the second half of 2020, it will join the ranks of super SUVs like the Lamborghini Urus, Bentley Bentayga and Porsche Cayenne.
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